THE CTR ATLANTA

CNN Center has long been a defining part of Downtown Atlanta. Now it's becoming The CTR, a mixed-use destination where people come to work, dine, watch, create, and celebrate. With sophisticated indoor-outdoor spaces and the feel of a classic neighborhood, The CTR brings every part of city life together. We developed a brand identity that reflects that spirit. Dynamic and flexible, it celebrates the full spectrum of experiences found here, from concerts and Michelin-starred restaurants to production studios and special events. The brand establishes The CTR as Atlanta's new center for culture, creativity, and connection.